Five Types of Marketing Mentors: Which One Do You Need?

Mentorship equals success!

That is a tested and proven fact that replays for all persons who want to be successful in their ventures. You want to succeed too, right?

In 2010, Standard Life promoted David Nish from the Company’s CFO to CEO and required him to navigate the giant multinational through the immense challenges it was facing. By then, the giant with over 180 years since it started operating, had embarked on a journey of shifting from being an insurer into a saving and investment venture, and the entire responsibility rested on Nish’s shoulders.

To succeed in this challenging task, Nish knew that his decisions and efforts would be tested and referenced for many years to come. For Nish, failing was not one of his cards, and he knew what he had to do to become successful, “get the right mentor.” This is why he turned to Niall FitzGerald, a respected business manager who previously worked with Unilever and achieved huge success.

The Nish’s situation opened the box and revealed the secret that the most successful business persons use: mentorship. If you are in marketing, the need for a mentor is even direr because your organization looks at you to drive more traffic, better ranking and high conversions that define its success.

A good mentor has been where you are and helped others define their way to the top. With a mentor by your side, you face the marketing role with confidence, conquering what others would think was impossible. So, it is time to get started by identifying the right mentor, but which mentor do you pick?

Here are some of the best mentors that you can use to excel in marketing.

Master of Craft Mentor

Master mentors are at the apex of their marketing careers. They have trekked through the same marketing road and accumulated loads of wisdom that you can utilize to become successful.

Master of craft offers useful insights into the history and the current state of marketing in your niche, allowing you to craft winning strategies for success.

With a good master of craft mentor, you will realize that getting the anticipated success in marketing is never easy. However, the mentor will open your eyes, helping you discover your natural strengths to overcome challenges and surpass your targets.

A master of craft helps you to see the challenges differently. They cease being obstacles and turn into opportunities that prepare you to become a better marketer.

The Champion of Your Course Mentor

A champion of your course in marketing is the person who “got your back” in what you do. This mentor provides you with emotional support and knowledge that you need in the tough marketing niche.

Like the master of craft mentor, the champion understands the challenges you are likely to face in marketing and will help you to craft winning strategies. Because he/she believes in you, the mentor will assist you build good connections, and motivate you in two ways: achieving your marketing goals, and building your career.

Co-Piloting Mentors

Mentors do not always have to be your superiors. A co-pilot is a type of peer mentor, or a go-to colleague, helping you to run through marketing tasks or projects.

Most marketing executives find this type of a mentor highly valuable because the assistance is usually on a reciprocal basis. As a colleague, your mentor understands you and can tell you if you are drifting in the wrong direction.

Instead of working alone in marketing, why not bring a co-pilot aboard to make the process of steadying the ship easy. Your goals will become clearer, and overcoming the challenges on the way will be a lot easier! 


You have been running an aggressive marketing campaign, but all of a sudden a challenge emerges from the blues. In such a situation, who do you run to?

The answer is an “anchor” mentor. This is the person you run to for psychological boost when difficult situations strike. Anchors are trusted mentors who are there to help you out of the situation, ensuring you remain within the course of the marketing targets.

While anchors do not play a major role in the day-to-day task of assisting you to hone personal skills, they provide objective advice and compassionate support required to make the next move.

In most cases, anchors help you see the bigger picture beyond marketing. Although you might be focused on achieving the goal of doubling sales, the anchor will make you to see how that challenge can act as a lever to becoming the next CEO. The new energy, motivation, and enthusiasm will make it easy for you to achieve more.

Reverse Mentors

When I was working towards becoming a refined mentor, of course, under a mentor, I asked him one question, “Can you tell me the one thing that every mentor should anticipate in the mentorship journey?” His answer was pretty straightforward, “You must be ready to be mentored,” and this is where reverse mentors come in.

Unlike in conventional mentoring where the old, by virtue of their experience, are expected to mentor the young, reverse mentorship involves the young mentoring the old. Take the example of the current workplace, where the bulk of the workforce comprises of millennials, who feel that their opinions also matter in management.

As a marketing professional, it is important to factor these young staff’s ideas and combine them with the old workers’ wisdom to create a more flexible and collaborative system. This will help your team to be more focused, reduce conflict, and target a larger market to drive higher conversions.

Final Thoughts

Mentorship is the surest method of helping you to define and achieve the success you want in marketing. Because mentors have been where you are, overcame the challenges facing you today, and achieved monumental success, you can count on them to help you realize your hidden potential in marketing. So, make sure to select the right type of mentor and trace your way to success!